BRAND DIRECTOR
CASSANDRA ODQVIST
As a wellness entrepreneur with a deep understanding of international markets, Cassandra is on a mission to make liver care both accessible and appealing. As Co-Founder and Brand Director of The Liver Clinic and de-liver-ance®, Cassandra plays a pivotal role in driving the company’s mission to transform liver health through education and innovative solutions.
Raised in Mallorca, Spain by a Swedish father and Irish mother, Cassandra’s multicultural upbringing influences her approach to building a brand that resonates globally. Fluent in five languages, she has a deep understanding of international markets, which often informs her strategic direction. After studying modern languages and business at The University of Birmingham, Cassandra spent 10 years leading sales teams in the London M&A software industry before transitioning to the health and wellness sector in 2016.
Her passion for health and wellness blossomed when she met her husband and co-founder Siggi Clavien. Leveraging her background in sales, the two embarked on a journey to develop de-liver-ance®, with Cassandra expanding her expertise by studying nutrition to better align with their mission. Beyond her professional endeavors, Cassandra is deeply committed to children’s health and ocean conservation. She balances her entrepreneurial endeavors by homeschooling her children and dividing her time between Europe and the US.
